The Credit Union Manifesto

This manifesto is a work in progress. It represents the spirit in which the Possibility Makers work toward a better future for credit unions. As our participants learn, grow and gain new insights we will update this manifesto.

We believe… individuals and communities prosper together. Owned by our members, credit unions serve through compassion, education and technology.

We intend… to inspire credit union membership and to become the first choice for financial services.

We will…

  • Gain membership through communication, member
    relationships and community involvement
  • Develop products, services and delivery channels
    that inspire members
  • Use technology to provide a seamless, engaging
    member experience

Which will…

  • Increase member satisfaction and loyalty
  • Improve awareness about credit unions in the
    general public
  • Increase the credit union market share within the
    Millennial demographic in the next five years



It’s a digital world – and it’s time for your
credit union to take the lead.


In order to get The Playbook, you will need a code to download it.
Please contact Mindy Weaver ( if you do not have or know the code.


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